Last week I ran a business-building workshop for 14 consultants and coaches to help them grow their businesses to high-six and low-seven figures
On the second day during a break, one of the attendees pulled me out on the terrace. He wanted to ask a really important question.
“Which strategy should I run next to guarantee new clients quickly?”
Naively, I fell right into his trap…
“Tell me about how your marketing system works now,” I asked.
“I don’t have a system,” he responded, a little too quickly.
“Okay, so what kinds of things have you been doing to bring in business?”
“I’m not doing anything. I was waiting for your workshop.”
(You can see where this is going, can’t you?)
“How long have you been waiting…?”
“It’s been about four months. I launched my practice with a few referrals, but now I really need new clients…”
Waiting four months…
Do you know the right answer to this guy’s question?
If you’ve been reading my posts or watching my videos, you know I’m a big fan of DOING ANYTHING.
Yes, that’s right. That’s the answer: DO ANYTHING.
It doesn’t really matter what you do, as long as you are always doing something to promote your services, your products, your ideas…
You see, you have no way of knowing what’s really going to work.
So instead of trying to figure out the perfect strategy, your best bet is simply to take some kind of action.
Do something and see what happens. If you get good results, keep doing it. If you don’t get the results you want, fix what you’re doing or do something else. No matter what, keep doing something.
Of course, there are things that generally work well, and you should be doing those. But really, who knows?
The best course of action, the most powerful one, is to layer all the various strategies available one on top of the other in a synergistic model. That’s the strategic system I teach.
But in lieu of knowing all those things, you just have to do anything.
Because the outcome of doing nothing is predictable.
By the way…
Can you guess how many new clients that guy enrolled before my workshop?
Yeah… That’s right…
To your outrageous success,