I’m not dead…

And I haven’t stopped writing…

But it has been almost eleven months since my last blog post so I might as well have.

So this quick post is combination of a mea culpa plus an important lesson.

First the mea culpa:

I stopped speaking to my subscribers…

I stopped communicating with my community…

I let the dialogue dissolve…

While I never forgot about you, you probably couldn’t tell the difference.

Sure there are reasons why these things happen, but really. Who care about your reasons for things? (That by the way, is an important lesson in it’s own right…)

I don’t know if you’ve ever done this kind of things to the people upon whom you depend. Stuff happens, yes… Stuff does happen and it happened. It’s been a paradigm-shifting year for me. (More about that later.) But I teach business development strategies and profit generation and marketing  and I really ought to know better.

Now, if you’ve ever neglected your loyal customer base – and you’re in danger of losing these folks entirely, there is something you can do about it.

There are two steps:

The first is send out some really good free content. The specifics don’t really matter.  You could send videos or audios, you could post written content to a blog. You could hold a teleseminar or a webinar series. It doesn’t matter what it is as long as it’s solid content, rich with valuable information. And make it free.

Your job here is to remind your followers, subscribers, customers, whoever they are to you remind them of the value that you bring to them and then remind them who you are and why they should pay attention.

It doesn’t matter whether you send one piece or you send many because the point is this:

A key to consistent and ever growing sales is keeping the communication lines open and active, you get it?

Keep those lines open and active.

Use this core idea to get your business back on track if you’ve let it slip. If you haven’t let it slip but you want to generate more sales, open up the communication lines and make them active.  Whatever you do, do not do what I’ve done.

Step 2: make a killer offer.

What’s a killer offer? A killer offer is the kind of offer that cannot be ignored, that people have to respond to, that provides so much great value at such a reasonable thing that you’re asking for like decent price, great offer, decent price that people have to respond to. I am not going to make a killer offer today. What I am going to do instead is I’m going to send you more great free content. The kind that you’re really going to benefit from, the kind you’re going to learn from, the kind you’re going to bring to your business and have your business produce better. And then I’m going to make you a killer offer and it’s going to be coming up soon so you want to pay attention. Great business coaching coming your way and great offer, a great killer. New Programs, products, and a great year-end special for you so look out for all of it.

Do me a favor and post your comments below.

~pl