In plain English, context means framework. When I say Context, I mean the mental framework in your head. It’s composed of things like beliefs, values, expectations, access to and variety of language, point of view, past experiences, and so on.
Even your momentary blood sugar or hormone levels can shift your context. It colors how you interpret every event both internal or external. Whether you see something as good/bad, happy/sad, opportunity/threat, friend/foe, partner/competitor, worth it/not worth it, investment/expense, nourishing/poisonous, etc., is all given by that mental framework.
So while “out there” the event is the same for all, your inside experience can be completely different because it exists in a different context. From the point of the individual, context is decisive.
From the perspective of persuasion and influence, whether personal or in business, shifting someone’s context can shift every single thing about their behavior. And lasting influence comes from your ability to get someone’s context to change.
I’ll be writing more about this over the coming weeks. If you want to know more, sign up for my newsletter. I’ll keep you posted.