Decision making

The Danger of Doing Nothing…

Last week I ran a business-building workshop for 14 consultants and coaches to help them grow their businesses to high-six and low-seven figures..

On the second day during a break, one of the attendees pulled me out on the terrace. He wanted to ask a really important question.

“Which strategy should I run next to guarantee new clients quickly?”

Naively, I fell right into his trap…

“Tell me about how your marketing system works now,” I asked.

“I don’t have a system,” he responded, a little too quickly.

“Okay, so what kinds of things have you been doing to bring in business?”

“I’m not doing anything. I was waiting for your workshop.”

(You can see where this is going, can’t you?)

“How long have you been waiting…?”

“It’s been about four months. I launched my practice with a few referrals, but now I really need new clients…”

Since January…

Doing nothing…

Waiting four months…

Do you know the right answer to this guy’s question?

If you’ve been reading my posts or watching my videos, you know I’m a big fan of DOING ANYTHING.

Yes, that’s right. That’s the answer: DO ANYTHING.

It doesn’t really matter what you do, as long as you are always doing something to promote your services, your products, your ideas…

You see, you have no way of knowing what’s really going to work.

So instead of trying to figure out the perfect strategy, your best bet is simply to take some kind of action.

Do something and see what happens. If you get good results, keep doing it. If you don’t get the results you want, fix what you’re doing or do something else. No matter what, keep doing something.

Of course, there are things that generally work well, and you should be doing those. But really, who knows?

The best course of action, the most powerful one, is to layer all the various strategies available one on top of the other in a synergistic model. That’s the strategic system I teach.

But in lieu of knowing all those things, you just have to do anything.

Because the outcome of doing nothing is predictable.

By the way…

Can you guess how many new clients that guy enrolled before my workshop?

Yeah… That’s right…

My advice?

Get busy!

To your outrageous success,

Paul

P.S. What are you going to do today to create new business opportunities?

By pl 33 Comments

10 Business Strategy Questions To Figure Out Your Company’s Future…

What’s the fastest way to shift your thinking?

Ask the right questions.

What’s the surest way to change your future?

Same answer…

Ask the right questions…

Ask the right questions and you can change anything. The trick then, is to ask the right questions. (And yes, you do have to answer them.)

So what are the right questions? In this video I bring up 10 of them. Are these the only 10 questions, or even the most important 10 questions? Of course not, but they’re 10 good ones to help chart the future of your business and to make sure you are taking a direction that can get you there.

Watch the video and leave your comments below.

By pl 3 Comments

Not Just Goal Setting

Two primary challenges for many entrepreneurs, particularly people just getting started, is staying focused on the things that matter and maintaining a high level of action on those things. Setting goals is helpful as it gets you thinking in the “right” direction. But because of all the distractions, all the opportunities, all the commitments in modern life, GOAL SETTING IS NOT ENOUGH. What really makes a difference is 1) setting goals, and 2) keeping them in the forefront of your consciousness.

You can do this by reviewing your goals once or twice daily: end of day to prepare your subconscious for sleep, and the beginning of day for obvious reasons. An even more powerful strategy is to have a daily (weekly, whatever) ACCOUNTABILITY CALL with a partner. Use my four questions: what’s working, what’s not working, what’s missing, what’s next as an easy way to keep the conversation focused. (See the post here: http://www.paullemberg.com/unstuck/)

THEN… and this step is super critical — make sure that to the degree possible, all your actions, moment to moment, are in support of those goals. Do that and the magic happens. Do that and your results will be magnificent.

It helps to be clear about the purpose of your goals and the meaning of achieving them. When purpose, goals, and actions are aligned everything becomes easy…

By pl 13 Comments

How to Get Unstuck

So what do you think is the difference between unstoppable people and everyone else?

When “normal people” stop there’s a pause. And you can see it. It’s a break in the action. Sometimes, they stay like that for a long time – like a still photograph.

But unstoppable people?

It’s not the same thing at all…

They might stop for a short bit of time, they just don’t stay that way.

They don’t get stuck.

What they do is completely different and it can mean the difference between outrageous success and a lifetime of mediocrity…

By the way, if your business has sales of more than a quarter million and less than a million, and you’d like to find out about serious business growth coaching for your company, take a look at http://www.paullemberg.com/emerging-business-coaching/. I’ll be doing a small promotion for this in a few days and as you can imagine, there aren’t too many spots. If you’re interested, jump on it right away.

By pl 11 Comments

Do you need a job description?

The other day I got a question on the blog asking whether I thought a solopreneur should have a job description.

My immediate answer is YES.

But aren’t entrepreneurs, and especially entrepreneurs who work alone supposed to do whatever it takes?

Well, yeah…

But “doing whatever it takes” isn’t the same as doing everything.

Doing everything is a bad idea, it costs you money and it costs you growth, and I can prove it.

Watch the video to get the whole scoop.

When you’re done leave a comment with your insights and if you’re up to it, your next steps.