Why talk about failure and not success?
About a week ago marketing genius and worldly philosopher Perry Marshall and I spent almost ninety minutes talking about some of the keys to business failure. I shot this video the next day – it’s a recap of the conversation we had.
The keys to success are elusive. They are as varied as there are businesses.
And the thing is, if you survive long enough, and keep experimenting, you can “fail” your way all the way to massive success.
On the other hand, if you fail repeatedly, eventually you are out of business. So the keys to failure – and the knowledge of how to avoid them, improve your odds of reaching your goals.
Watch this short video to find out what works and what doesn’t…