I’m not sure who’s been writing these. I know John Carlton wrote a bunch of letters for Rodale, who are the publishers, but I don’t think he has anything to do with the magazine content.
In any case, here are a number of effective, eye-catching headlines taken from Men’s Health every one of which made me want to open that email and click through to the article.
Build lean muscle in less time
Don’t ignore these health scares
Build Bigger Muscles with Secrets from Top Athletes
Look 10 Years Younger
The Six Greatest Abs Exercises
The Best Time to Change Your Life
The Ultimate Secret to Weight Loss
12 At-Home Muscle Builders
Click Here For Abs
Discover the Best and Worst Food
Is This Stealing Your Sleep
How to Win This Weekend
Drink This for Stronger Muscles
Get Six-Pack Abs in Only 6 Weeks
Your Surprising Hot Spot
Fire Up Your Metabolism
How Healthy Are You?
16 Easy Ways to Save Money
The Secret to Hotter Sex
The 3 Best Exercises for Fat Loss
Beat Fat for Good
Eat Your Way to a Leaner Harder Body
Is Your Marriage Dying of Boredom
Write it Down; You’ll Lose Weight
What a Woman Looks At…
Burn Fat Without Moving
5 Ways to Lose 20 Pounds
Burn Fat All Day Long
The REAL REASON Americans are Fat
3 Things Your Mom Was Right About
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