People say, “knowledge is profit.”
It isn’t, and I can prove it.
Everyone knows someone who has a PhD or a monster-sized IQ and can’t earn a dime, because it’s not what you know but what you do with it.
So why don’t most people do MORE with what they know?
Because it’s too hard…
Or it’s too complicated…
Or they don’t have the time to get it right.
Which brings us back to making small, easy changes.
