Comments on: Small Changes = Big Profits Part 1 http://www.paullemberg.com/small-changes-big-profits-part-1/ Sat, 31 Mar 2012 03:22:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Randy http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-6409 Randy Mon, 30 Aug 2010 17:29:17 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-6409 Paul, I'm not positive but I believe the Japanese term for this series of continuous small tweaks is 'Kaizen'. The premise being that these continual small changes add up (or multiply) and put you WAY out in front of any competition. Does thas sound right? Thank you. Paul,
I’m not positive but I believe the Japanese term for this series of continuous small tweaks is ‘Kaizen’. The premise being that these continual small changes add up (or multiply) and put you WAY out in front of any competition. Does thas sound right?
Thank you.

]]> By: Macy http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-5715 Macy Sun, 15 Aug 2010 14:57:01 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-5715 First time to read this blog and I know I realize the mistakes I did when I invested on my first venture. It did not take off as well as we expected and this blog post really helped me reflect on what we did wrong. Thanks! First time to read this blog and I know I realize the mistakes I did when I invested on my first venture. It did not take off as well as we expected and this blog post really helped me reflect on what we did wrong. Thanks!

]]> By: Lorrette http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-4183 Lorrette Tue, 06 Jul 2010 03:12:18 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-4183 Hi Paul I guess this technique is akin to avoiding what is commonly termed as 'shop blindness' - many thanks for the video. Hi Paul

I guess this technique is akin to avoiding what is commonly termed as ‘shop blindness’ – many thanks for the video.

]]> By: Stew Kelly http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-3329 Stew Kelly Thu, 03 Jun 2010 17:52:12 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-3329 Hi Paul, I appreciated your insight how small changes have an accumulative effect on productivity and the bottom-line. The other advantage is you can measure what the change achieves more accurately than with the big drastic changes. Hi Paul,

I appreciated your insight how small changes have an accumulative effect on productivity and the bottom-line.

The other advantage is you can measure what the change achieves more accurately than with the big drastic changes.

]]> By: Jurgen Wolff http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-3053 Jurgen Wolff Mon, 24 May 2010 22:15:26 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-3053 Great point--and often the best source of a small improvement comes from comments from customers--especially "throwaway" types of comments that are easy to let go by but that point to little improvements that would make the process easier for them. Great point–and often the best source of a small improvement comes from comments from customers–especially “throwaway” types of comments that are easy to let go by but that point to little improvements that would make the process easier for them.

]]> By: Bruce Johnson http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-3043 Bruce Johnson Mon, 24 May 2010 13:57:32 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-3043 Paul As usual, great material...great content! Bruce Paul

As usual, great material…great content!

Bruce

]]> By: pl http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2971 pl Fri, 21 May 2010 14:29:30 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2971 I think there are several key areas to focus on, taking on one at a time. Stronger margins More revenue per customer More leads Better conversion Higher, more consistent, productivity I think there are several key areas to focus on, taking on one at a time.

Stronger margins
More revenue per customer
More leads
Better conversion
Higher, more consistent, productivity

]]> By: marijke http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2970 marijke Fri, 21 May 2010 14:15:05 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2970 I like this idea very much, nice video, Paul! The same goes for Jeremy Reeve's post, very good! The thing is one can use the idea in so many fields. I like this idea very much, nice video, Paul! The same goes for Jeremy Reeve’s post, very good!
The thing is one can use the idea in so many fields.

]]> By: pl http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2968 pl Fri, 21 May 2010 13:11:56 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2968 Scott, thanks. Hey, made a small change and got the video fixed. --pl Scott, thanks. Hey, made a small change and got the video fixed. –pl

]]> By: pl http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2967 pl Fri, 21 May 2010 12:23:03 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2967 Steve - great story. -pl Steve – great story. -pl

]]> By: pl http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2966 pl Fri, 21 May 2010 12:21:52 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2966 It definitely does and I gave a webinar just last night about key metrics and tied it into these three things. The problem for a lot of business owners is that they don't know WHAT to do in each of these areas. I'm putting the finishing touches on a program that has a lot of this wrapped up for them. --pl It definitely does and I gave a webinar just last night about key metrics and tied it into these three things. The problem for a lot of business owners is that they don’t know WHAT to do in each of these areas. I’m putting the finishing touches on a program that has a lot of this wrapped up for them. –pl

]]> By: Jeremy Reeves http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2965 Jeremy Reeves Fri, 21 May 2010 11:14:42 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2965 I love the idea of small changes over time. Personally I'm a "big" thinker so I'm always trying to hit those big breakthroughs - and a lot of times I do it (my latest was an increase of 162% to a clients salesletter) - but after a few of those big breakthroughs... they become a lot harder. A good idea for people to try is this. Create 3 categories: 1) Increase conversions 2) Increase traffic 3) Increase profit per customer Then... create 5-10 ideas in EACH of those 3 categories that you can use to increase profitability... then keep track and implement a minimum of 1 idea in each category per month. Works like a charm every time :) Jeremy Reeves http://www.ReevesCopy.com I love the idea of small changes over time. Personally I’m a “big” thinker so I’m always trying to hit those big breakthroughs – and a lot of times I do it (my latest was an increase of 162% to a clients salesletter) – but after a few of those big breakthroughs… they become a lot harder.

A good idea for people to try is this.

Create 3 categories:
1) Increase conversions
2) Increase traffic
3) Increase profit per customer

Then… create 5-10 ideas in EACH of those 3 categories that you can use to increase profitability… then keep track and implement a minimum of 1 idea in each category per month.

Works like a charm every time :)

Jeremy Reeves
http://www.ReevesCopy.com

]]> By: steve http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2963 steve Fri, 21 May 2010 10:08:19 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2963 Hi Paul My first sales job saw one of my earliest and biggest successes because of a small change. Working for a car hire company I was tasked with selling our car hire services to businesses in London. I have always been curious about the world and especially the world of business. I noticed that our car mechanics were not always that busy and had spare time. Suggested that we start offering car servicing as well as car hire. People will sometimes hire a car if their car is off the road being repaired. At any rate, they finally agreed to my idea and asked me to implement it. Had some brochures printed which I delivered to our existing and potential new customers. We offered to service their car, pick it up in the morning, give them a hired car, valet their car and replace it at the end of the day. So easy to implement and resulted in doubling our profits within one year. Opportunities are everywhere if you keep your eyes peeled. All the best Steve Hi Paul

My first sales job saw one of my earliest and biggest successes because of a small change.

Working for a car hire company I was tasked with selling our car hire services to businesses in London. I have always been curious about the world and especially the world of business. I noticed that our car mechanics were not always that busy and had spare time.

Suggested that we start offering car servicing as well as car hire. People will sometimes hire a car if their car is off the road being repaired.

At any rate, they finally agreed to my idea and asked me to implement it.

Had some brochures printed which I delivered to our existing and potential new customers. We offered to service their car, pick it up in the morning, give them a hired car, valet their car and replace it at the end of the day.

So easy to implement and resulted in doubling our profits within one year.

Opportunities are everywhere if you keep your eyes peeled.

All the best

Steve

]]> By: Doug http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2956 Doug Fri, 21 May 2010 04:53:31 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2956 I could not agree more. Small changes are necessary so you don't get stuck in rut. Some businesses fail because they continue to do the same familiar pattern over and over again, whether it's sales, marketing, etc. They don't explore or open their minds to changes that might be good for them, whether it's new technology or the latest and successful strategy for their market. Changes are good and changes are 100% necessary! Thanks for a good post. I could not agree more. Small changes are necessary so you don’t get stuck in rut. Some businesses fail because they continue to do the same familiar pattern over and over again, whether it’s sales, marketing, etc. They don’t explore or open their minds to changes that might be good for them, whether it’s new technology or the latest and successful strategy for their market. Changes are good and changes are 100% necessary! Thanks for a good post.

]]> By: Joe http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2955 Joe Fri, 21 May 2010 03:07:07 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2955 Listening to story like the "Hot Sauce" is what keeps me getting up everyday with a big smile and work on my business. Consistent with small changes definitely pay off. Listening to story like the “Hot Sauce” is what keeps me getting up everyday with a big smile and work on my business. Consistent with small changes definitely pay off.

]]> By: Scott http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2954 Scott Fri, 21 May 2010 02:50:21 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2954 hi paul ...I love your insights thank you, i have used them and they work! hi paul …I love your insights thank you, i have used them and they work!

]]> By: Gary Schafer http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2953 Gary Schafer Fri, 21 May 2010 02:34:23 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2953 Dear Paul, Your player is distractingly slow to buffer. I have seen this style of player before and I will rarely sit through this sort of player; however, as a courtesy to you I am letting you know that a call to Andy Jenkins or myself will remedy this problem. Since Andy's still on his honeymoon you will probably reach me first. 810-599-7002. Dear Paul,
Your player is distractingly slow to buffer. I have seen this style of player before and I will rarely sit through this sort of player; however, as a courtesy to you I am letting you know that a call to Andy Jenkins or myself will remedy this problem. Since Andy’s still on his honeymoon you will probably reach me first. 810-599-7002.

]]> By: Crystal http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2950 Crystal Fri, 21 May 2010 00:51:00 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2950 Small changes, several times a day.... I should be brilliantly rich by now! Thanks :)!! Small changes, several times a day…. I should be brilliantly rich by now!
Thanks :) !!

]]> By: Arnold Shields http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2949 Arnold Shields Fri, 21 May 2010 00:40:30 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2949 Make small changes on a regular basis. Every 3 to 6 months review with changes worked. Better still split test the changes and let your users/ customers decide. I was just thinking the other day the difference between a really successful website and an ordinary one may only be some small changes to layout, call to action etc. Thanks Make small changes on a regular basis. Every 3 to 6 months review with changes worked. Better still split test the changes and let your users/ customers decide.

I was just thinking the other day the difference between a really successful website and an ordinary one may only be some small changes to layout, call to action etc.

Thanks

]]> By: Jaquone Jefferson http://www.paullemberg.com/small-changes-big-profits-part-1/comment-page-1/#comment-2947 Jaquone Jefferson Thu, 20 May 2010 22:52:58 +0000 http://www.paullemberg.com/blog/small-changes-big-profits-part-1/#comment-2947 You are your habits hum. We need to be disciplined on running our business in a professional manner. Thanks and jesus is blessing us, amen. You are your habits hum. We need to be disciplined on running our business in a professional manner. Thanks and jesus is blessing us, amen.

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