 Dear
Entrepreneur,
It has been said that the greatest leverage available to a business comes from
developing a strategy that maximizes the value of each resource, and takes
advantage of the very best market opportunities.
It's almost like
motherhood and apple pie, yet you know it is true…
But
the sad fact is, most business owners—from solo professionals
to Inc. 500 do not have a solid strategy for growing their
businesses.
Do you?
To find out, read the following five statements, and decide
whether or not they apply to you and your business.
1. When reading business books and magazines, or attending
business development seminars, you feel as if you
can never can seem to find enough new ideas to keep
your
business growing at an acceptable rate.
2. You operate your marketing tactically, jumping from
one business development concept to another. Your marketing
department tends to do
things intermittently and inconsistently. From week
to week, you’ll do an ad, then a mailing, and
then… nothing.
And there’s no common thread that ties them all
together.
3. Your business does NOT have predictable cash flow
or profitability. It’s always feast or famine. And usually famine. You
seem to be almost always in short term cash “crisis
management.” Typically you have save the day by personally
going out and “closing some business.”
4. You know you are massively under utilizing your
resources and waiting for external circumstances—like an upswing
in the economy—to change.
5. You don’t know how to integrate, let alone
sustain more than one or two of the many powerful marketing
concepts
available to you.
If you think at least one of these statements is true
for you, then I can tell you—you do
not have
a
well-formed strategy designed to keep your business
making
the most of
your assets and available resources and consistently
producing above-average profits.
Some entrepreneurs are intuitive strategists. They
seem to grasp the whole situation at once, and spit
out a fully-formed, high-leverage strategy almost without
thinking.
The fact
is, these “intuitives” have
analyzed so many businesses, and tend to have such a
broad understanding
of general market conditions that it is relatively
easy for them to make all the mental connections—as
if by magic.
But if that were you, you probably would have done
it already…
Which means you might need some help.
What are your options? Basically two:
You can hire a consultant to help you (I personally
have done this for over ninety companies in thirty-eight
different
industries, and would be happy to work with you
to get this done quickly), or you can do it yourself.
And doing it yourself is possible if
you have the right game plan.
The Growth Strategy Roadmap is that plan.
The Growth Strategy Roadmap is a detailed set
of instructions taking you through the entire strategy
generation and
selection process. In all about 42 pages—it
keeps expanding, so I can’t tell you exactly
how long it is—it contains twenty-five flowcharts,
checklists, questionnaires and fill-in-blanks tables
to make
the process as “cookie-cutter” as
possible.
Plus each fill-in page is linked to a word file,
so you can use and re-use these tools as often as
necessary.
And of
course, using word tables means you never run out
of blank spaces.
From start to finish, the program will provide the
structure for research, inquiry, analysis, synthesis,
option generation,
ranking, rating, and finally strategic selection.
The program works with you to create a vision and
decisive objectives, analyze your external economic,
governmental,
technical, regulatory, competitive and market factors
as well as internal marketing, management, distribution,
financial,
human resources, research and development, and
information systems factors.
In other
words, it helps you get a comprehensive view of your entire
business, from the inside and out, and properly
put your findings to use crafting a growth strategy.
The Growth Strategy Roadmap is available immediately
as a digital download. It comes to you as a compressed “zip” file
package, and contains a PDF of the roadmap itself,
and a Microsoft Word document containing all
the worksheets.
The
program price is $197, far less than 1 hour of my time,
or any other consultant worth his or her salt, for that
matter. And for what it will save you, in terms
of misspent time AND lost revenues--it is a very good
bargain indeed.
Click
here to purchase your Growth Strategy
Roadmap for immediate digital download.
Sincerely,
Paul Lemberg
Director, Stratamax Research Institute.
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