Paul Lemberg's Business-Coaching Marketing-Strategy Blog » Uncategorized http://www.paullemberg.com Wed, 18 Jan 2012 04:55:28 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Belief ChangeFor Beliefs That Need Changing http://www.paullemberg.com/belief-change/ http://www.paullemberg.com/belief-change/#comments Fri, 03 Jun 2011 04:08:10 +0000 pl http://www.paullemberg.com/?p=1097 First Aid for Beliefs

It might be time for you to face the facts…

Roughly half of whatever is rolling around in your head got there by accident and probably isn’t doing you much good.

But when you try to figure out what’s what, it tuns out the situation is a much like something David Ogilvy said while talking about advertising…

Half of it worked, half didn’t.

He just wasn’t ever sure which half was which.

 
Beliefs are scarily like that…

Until you take a closer look it’s tough to figure out which are “true” and which are garbage.

The good news?

You can do something about it, and the effects are phenomenal.

Watch the video.

And when you’re done, add to the conversation.

Comment on the things you used to believe and the things you now believe. Or comment on whatever you feel like.

]]> http://www.paullemberg.com/belief-change/feed/ 18 30 Great Headlines from Men’s Health http://www.paullemberg.com/8/ http://www.paullemberg.com/8/#comments Wed, 08 Jul 2009 15:59:45 +0000 admin http://www.paullemberg.com/blog/?p=8 I’m not sure who’s been writing these. I know John Carlton wrote a bunch of letters for Rodale, who are the publishers, but I don’t think he has anything to do with the magazine content.

In any case, here are a number of effective, eye-catching headlines taken from Men’s Health every one of which made me want to open that email and click through to the article.

Build lean muscle in less time

Don’t ignore these health scares

Build Bigger Muscles with Secrets from Top Athletes

Look 10 Years Younger

The Six Greatest Abs Exercises

The Best Time to Change Your Life

The Ultimate Secret to Weight Loss

12 At-Home Muscle Builders

Click Here For Abs

Discover the Best and Worst Food

Is This Stealing Your Sleep

How to Win This Weekend

Drink This for Stronger Muscles

Get Six-Pack Abs in Only 6 Weeks

Your Surprising Hot Spot

Fire Up Your Metabolism

How Healthy Are You?

16 Easy Ways to Save Money

The Secret to Hotter Sex

The 3 Best Exercises for Fat Loss

Beat Fat for Good

Eat Your Way to a Leaner Harder Body

Is Your Marriage Dying of Boredom

Write it Down; You’ll Lose Weight

What a Woman Looks At…

Burn Fat Without Moving

5 Ways to Lose 20 Pounds

Burn Fat All Day Long

The REAL REASON Americans are Fat

3 Things Your Mom Was Right About

]]> http://www.paullemberg.com/8/feed/ 0 A few things I learned from my new MacBook Pro http://www.paullemberg.com/what-i-learned-from-my-new-mac-box/ http://www.paullemberg.com/what-i-learned-from-my-new-mac-box/#comments Tue, 30 Jun 2009 22:27:44 +0000 admin http://www.paullemberg.com/blog/?p=3

Just got a new MacBook Pro today brought to me by the UPS guy.

Now, to be clear about this, I am not an Apple co-religionist.  While I’m starting to really like Macs, I do not believe…  I have not yet drunk the coolaid.   And being a long-time windows user,  it is still far easier for me to get things done on my windows machines than on any of our Macs.

It is worth pointing out – there are no Windows raving fans.  There are many – shall I say many, many – Windows users, but I’m really not sure anyone except the Microsoft shareholders, are in love.

Today I had two tiny experiences that make it easier to see why.

First, the new laptop was scheduled to come on June 30th, and it arrived on June 26th – a full four days (and one weekend) ahead of schedule.  You know as well as I do those people know their build, handling and shipping schedules and knew for certain when it would arrive.  But they gave me a “reasonable” delivery date, and vastly over-delivered.

Satisfaction point won!

The second experience is equally impressive.  If you buy a new laptop from either Dell or HP – the two leading US Windows contenders, that little laptop comes in a box that could hold a small refrigerator.  And the stuff that comes out of that box easily cost a small forest’s worth of paper and cardboard.

Not the MacBook Pro!  It came in a box so small, I was sure UPS was delivering something else.  The box was the size of an old-fashioned attache case, and yet cradled the Mac as carefully as a hen carries her eggs in four small cardboard corners and one layer of tight poly wrapping.

Here’s the lesson.  The Mac people think everything through in great detail.  They “engineered” that packing as carefully as they’ve engineered the new aluminum case.

Details count.  And customers notice them.

Are you considering the details in your business that carefully?   I know up until now, there are many I haven’t been.

Now, I’m inspired.

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