Has this ever happened to you?
You’re thinking of rolling out a new product.
And because you think you’re pretty smart and that your opinion about things matters, you don’t take time to find out whether your market wants it or not because you just know…
You’re certain that you can rely on your vast experience, just guess, or maybe trust your intuition to guide you…
So you barrel forward, invest a ton of resources, money and time into your next great idea, and…
Nobody cares.
