Archive for the ‘pricing’ Category

Small Changes = Big Profits Part 1

Thursday, May 20th, 2010

Making a series of small changes, consistently and over time, is the one, sure-fire, guaranteed way to insure your business makes you rich.  In this video post are some lightening case studies to get your juices flowing.

Implement something new every week. Some little tweak or upgrade or new marketing partner or even a new channel or change to your website… Those kinds of things, and sometimes perhaps, a change that’s a bit larger: something strategic, a change to how you sell or a change to your thinking…

Implement those as often as you can manage and you are guaranteed to grow…

5 Tactics to Avoid Cutting Prices

Wednesday, April 7th, 2010

Back to one of my favorite topics, pricing.

You know, I’m usually talking about how you can raise prices, but this time…

Frequently a “price cut” is the answer to  “How do we get more sales?”  By now you know that this is often disastrous for many businesses and all other alternatives should be pursued first.  See if one of these tactics can help you.

And one you’re done, do tell me what you think in the comments.

To your success,

PL

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