How many lifetime customers would you be willing to sacrifice so that you could trim your operations and maybe save a few bucks here and there?
If that question makes you sense to you, then you can safely skip the rest of this post…
But if it tickled a little thought in the back of your mind, read on.
Consider this: Since the start of the last worldwide recession many businesses have tightened their credit policies so that only the best-rated customers get payment terms. Everyone else has to pay cash.
