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Archive for the ‘marketing’ Category

Small Changes = Big Profits Part 1

Thursday, May 20th, 2010

Making a series of small changes, consistently and over time, is the one, sure-fire, guaranteed way to insure your business makes you rich. In this video post are some lightening case studies to get your juices flowing.

Implement something new every week. Some little tweak or upgrade or new marketing partner or even a new channel or change to your website… Those kinds of things, and sometimes perhaps, a change that’s a bit larger: something strategic, a change to how you sell or a change to your thinking…

Implement those as often as you can manage and you are guaranteed to grow…

This is a preview of Small Changes = Big Profits Part 1. Read the full post (104 words, estimated 25 secs reading time)

Posted in Business Strategy, marketing, pricing, strategic planning, Time management | 24 Comments »

Are small changes the key to big profits?

Tuesday, April 27th, 2010

I used to think that in order get big results you had to make breakthrough changes to your business…

That you had to learn a whole bunch of new things, with lots of skill building and learning curves, and lots of time getting it right…

That you had to have these broad, sweeping initiatives that involved lots of people and turning things upside down and so on…

And of course, lots of risk.

Check out my newest 4-1/2 minute video and find out what it really takes.

When you’re done, leave your thoughts on the blog below.

This is a preview of Are small changes the key to big profits?. Read the full post (138 words, estimated 33 secs reading time)

Posted in Business Strategy, Goal Setting, leadership, marketing, Time management | 31 Comments »

5 Tactics to Avoid Cutting Prices

Wednesday, April 7th, 2010

Back to one of my favorite topics, pricing.

You know, I’m usually talking about how you can raise prices, but this time…

Frequently a “price cut” is the answer to “How do we get more sales?” By now you know that this is often disastrous for many businesses and all other alternatives should be pursued first. See if one of these tactics can help you.

And one you’re done, do tell me what you think in the comments.

To your success,

This is a preview of 5 Tactics to Avoid Cutting Prices. Read the full post (123 words, estimated 30 secs reading time)

Posted in Business Strategy, marketing, pricing | 11 Comments »